Whisky Live London celebrates 25th anniversary of whisky tasting show

Whisky Live London will return in 2025 to mark a major milestone. This year, the premier whisky show celebrates its 25th anniversary of bringing together whisky lovers from all over the globe.

Tickets are available for the quarter-century edition of the flagship whisky show, held from 28–29 March 2025.

To mark its quarter-century, Whisky Live London has relaunched with an updated brand and exciting new array of offerings for the 2025 event.

Whisky Live London will take place from Friday 28 to Saturday 29 March 2025, making its much-anticipated return to the Fireworks Factory at Woolwich Works.

Attendees to the event will have the chance to sample an unlimited selection of drams from exhibiting distilleries — from limited-edition releases to rare and exceptional whiskies. Attendees can also visit the World Whiskies Awards 2025 stand, which offers all ticket holders the chance to taste whiskies from around the world.

Premium Experience ticket holders will also have two tokens to redeem at the World Whiskies Awards Premium Stand, which includes rare and limited entries and award winners. The Premium Experience adds other luxuries to the event, including an invitation to the exclusive Premium Lounge, a food token to redeem at Whisky Live’s vendors, and early access to the show.

All ticket holders can book in to a range of exciting new masterclasses, including whisky and gin tastings hosted by Whisky Magazine editor Bradley Weir, as well as the opportunity to blend a unique, personalised whisky to take home.

“I’m so excited for this year’s Whisky Live, especially as it celebrates the 25th anniversary of this magnificent event,” Bradley commented. “I realise I’m very privileged at Whisky Magazine to have the opportunity to pick the brains of industry leaders and master distillers, but what is so special about Whisky Live is that allows everybody to talk whisky with those who pour their hearts into it every day as a profession.

“Also, let’s not forget the sheer volume of product that is available to sample from all over the world, some of which can be extremely difficult to source. It’s such a special event to see so many distilleries come together under one roof all with the common goal of educating, entertaining, and hopefully making even more fans of their brands. I can’t recommend it enough to anybody with an interest in whisky and fine spirits, from beginners to aficionados — and I hope to meet some of you at my tasting masterclasses!”

To complement the day of whisky tasting, Whisky Live London will play host to live entertainment and a variety of street-food vendors.

Parisian whisky retailer La Maison du Whisky will join Whisky Live as its official retailer, for those who would like to buy a bottle of something special tasted at the event. La Maison du Whisky has a long connection with Whisky Live; it is the host of Whisky Live Paris, which marked its 20th anniversary in 2024.

The event offers three levels of ticket — Taster, Classic, and Premium Experience — allowing attendees to tailor their ideal Whisky Live London Experience.

• The Whisky Live Taster Experience is the gateway to a world of whisky. Taster ticket holders will have three hours to explore the event, using the included show guide packed full of advice on how to best navigate the stands. Attendees can expect unlimited drams to sample and a keepsake Glencairn glass to take home.

• With the Whisky Live Classic Experience, attendees have five hours to immerse themselves in the show. Perfect for regular and novice whisky drinkers, this ticket type includes plenty of time to experience all the offerings of the show. Classic ticket holders will also receive a Glencairn glass and show guide to use during the event and take home.

• The Whisky Live Premium Experience is the ultimate day out for whisky lovers. With six hours included, the Premium Experience includes an hour of early access to the show. Other Premium luxuries include two tokens to redeem at the World Whiskies Awards Premium Stand, which includes rare and limited entries and award winners, and entry to the exclusive Whisky Live Premium Lounge. Premium ticket holders will also receive a food token to redeem at Whisky Live’s vendors, a Glencairn keepsake glass, and a show guide.

To find out more and book tickets, visit www.whiskylive.com.