Luxury can be many things, but one of its most overlooked elements is sound. We all tend to think of luxury as something you can touch, see, or even drive, but luxury should also be heard. If you haven’t heard about it yet, grab a glass of something fancy and get ready, because this isn’t just another pretty speaker—it’s a full-blown audio supercar. …and I’m going to do my best to describe a sound system like no other, birthed from a partnership between the engineering excellence of Mercedes-AMG and the artistic ingenuity of iXOOST.

The Collaborators: A Fusion of Power and Elegance

Mercedes-AMG: The Icon of Performance

You’ve likely seen or heard an AMG thundering down the road. It’s the high-performance division of Mercedes-Benz, known for taking an already luxurious brand and turning it into a performance powerhouse. AMG was founded in the late 1960s by two former Mercedes engineers, Hans Werner Aufrecht and Erhard Melcher (hence the “A” and “M” in AMG), who sought to infuse their passion for racing into road cars. Initially, AMG was an independent outfit, creating high-performance engines and cars for racing enthusiasts. Mercedes-Benz officially acquired it in 1999, which marked the beginning of the AMG as we know it today—a brand synonymous with raw power and precision engineering.

AMG’s magic lies in its ability to merge luxury with motorsport DNA. Think handcrafted engines, each signed by the engineer who built it. The brand’s motto, “One Man, One Engine,” speaks volumes about the meticulous craftsmanship that goes into every car they produce. From the thunderous V8s to the refined aerodynamic design, AMG vehicles offer both exhilarating speed and precision, wrapped in unmistakable Mercedes elegance.

So when AMG decides to venture into audio, it’s not just about sound—it’s about performance. And that’s exactly what we get with the AMG Performance Luxury Audio system.

iXOOST: The Artisanal Soundscapers

On the other side of this sonic equation, we have iXOOST, an Italian luxury audio company renowned for creating custom speakers that are literal works of art. Based in Modena, the heart of Italy’s motor valley (think Ferrari, Maserati, and Pagani), iXOOST makes speakers for people who don’t mind spending more on a sound system than a small car. If AMG is the king of performance, then iXOOST is the Michelangelo of audio design.

Founded by Matteo Panini, iXOOST specialises in creating bespoke audio systems using motorsport-inspired elements. Think speakers made from real car exhausts and F1-grade materials. It’s a brand for those who want their speakers to not only sound impeccable but also look like they’ve just been driven off a racetrack. iXOOST is no stranger to high-profile collaborations, having worked with the likes of Lamborghini and Vespa. But the AMG Performance Luxury Audio is arguably its most exciting partnership yet, merging German engineering prowess with Italian artistic flair.

So, we’ve got Mercedes-AMG’s obsession with power and iXOOST’s passion for craftsmanship. What happens when these two titans of luxury get together? Something extraordinary.

The Visual Symphony

Let’s start with the obvious—the AMG Performance Luxury Audio is a feast for the eyes. Inspired by the iconic lines of the Mercedes-AMG GT, this speaker isn’t some boxy eyesore that gets tucked away in the corner. No, it demands to be seen, admired, and—of course—heard.

The central body is a carbon fibre monocoque, similar to what you’d find in high-performance race cars. The weave is meticulously crafted at a 45-degree angle, making it not only strong but visually stunning. On either side of the speaker are two actual AMG GT exhaust tips, repurposed as active bass reflexes. Yes, you read that right—AMG GT exhausts! These aren’t just for show, either; they’re functional, helping to create a 360-degree sound experience that envelops the listener.

The front is adorned with the unmistakable AMG grille, made of anodised aluminum, complete with the Mercedes-Benz emblem and AMG logo. The entire structure is supported by a pedestal that’s milled from a solid block of aluminum, making it feel as much like a piece of art as a speaker. It’s a visual representation of speed, power, and luxury—just like the car that inspired it.

The Sound of Luxury

Right, enough gawking—let’s talk sound. If the design hasn’t already knocked your socks off, the audio performance certainly will. Beneath the sleek exterior lies some seriously powerful tech. This isn’t just a speaker; it’s a sonic engine.

At the heart of the AMG Performance Luxury Audio is an integrated Digital Signal Processor (DSP). For those less nerdy about audio, a DSP is essentially the brain of a sound system, constantly adjusting the signal for the clearest and most dynamic audio possible. Whether you’re blasting Beethoven, The Beatles or Beastie Boys, the DSP ensures you’re getting the finest version of that sound.

The speaker packs two 6-inch woofers and four 1-inch tweeters, all strategically placed to deliver crystal-clear highs and thundering lows. Thanks to those aforementioned AMG exhausts functioning as bass reflexes, you’re treated to deep, rich bass that feels almost visceral. The sound literally moves through you, as if the exhausts of the AMG GT have come to life in your living room.

Let’s not forget the power. With 250 RMS watts at your disposal, this thing can go from whisper-soft background music to an earth-shaking wall of sound at the press of a button. But don’t worry, it’s not all brute force. The DSP ensures the audio is balanced, with clean mids, crisp highs, and bass that’s both deep and controlled.

And, of course, it’s wireless—this is luxury, after all. The Bluetooth 4.5 integration ensures top-tier connectivity, with aptX® decoding to keep your music sounding as close to the original recording as possible. Whether you’re streaming from Spotify or playing FLAC files, the AMG Performance Luxury Audio has you covered.

More Than Just a Speaker

In a world filled with countless sound systems, the AMG Performance Luxury Audio manages to stand apart—not just because of its AMG branding, and not even just because of its eye-catching design, but because it delivers an unparalleled combination of luxury, performance, and artistry. This speaker doesn’t just play music; it transforms your space, making you feel like you’ve just revved the engine of an AMG GT, even if all you’re doing is listening to Chopin.

In essence, this isn’t just a speaker for audiophiles; it’s a speaker for those who understand that luxury is more than something you wear or drive—it’s something you can hear. And if your sound system isn’t purring like an AMG engine, well, maybe it’s time for an upgrade.

For the fortunate few who can afford this marvel (priced around CHF 13,765), the AMG Performance Luxury Audio is more than a purchase—it’s a statement. It says, “I appreciate the finer things in life, but I want them to roar.” Because when it comes to sound, just like with supercars, performance matters.

If you’re someone who appreciates the roar of an engine as much as the beat of a drum, this speaker might just be the perfect addition to your home. Not just a sound system—this is luxury you can hear.

Further information: www.ixoost.it

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